The V of Vamos creates a very versatile graphic world that defines a large part of the brand’s identity.

We take care of the creation of the brand and its territory. We followed Julius’ methodology to identify a brand proposal that would allow us to start establishing the brand imaginary with the ability to synthesize the value proposition.

The focus on customer experience and the reality of the sector were the basis for defining communication codes around the leasing solution as an experience, we changed the focus from the product to the user, leasing as a solution to a need, where the important thing was not the installments, months, benefits or features but the influence on people’s lives.