Preventing online fraud
Revelock is a cybersecurity company that enables fraud teams to identify fraudsters operating in their online banking systems, understand how they operate and create automated defenses to stop them.
RESEARCH
Brand Diagnosis
Interviews
Territory
Value Proposition
DEFINE
Brand Platform
Naming
Visual Identity
Discourse
IMPLEMENT
Brand Applys
Website
Corporate video
STRATEGIC PLATFORM
After a profound research with interviews with company members and target audience as well as a detailed study of competitors we stablished the Strategic Platform aligning brad idea, purpose, positioning, brand attributes, personality and keywords.
VISUAL IDENTITY
The identity must feel technological and be simple enough to be easily managed across locations. It must also have the flexibility to be able to speak in our nerdy and young nature, as well as be attractive and serious enough to talk to big bank corporations.
