IE, by its own definition, is an “Innovative and entrepreneurial Institution” working around values such as Management, Technology and Human Sciences. The Executive Education branch and its programms are designed to transfer knowledge from classroom to the work place, providing a superior learning experience that impacts directly on the professional development of their applicants.
To enhance these values in their communication media, and align with the excellence and exclusivity that make this brand the Number One MBA Online Programs (Financial Times – 2016), a review of the current communication codes was launched for more than the 20 training programs covered by the Executive Education area. We studied this environment and thought about the need to generate a territory that could take over these values. We created the BEYOND EXCELLENCE concept, from which a new graphic line was developed to transmit the values of its positioning and elevate the image to a level of excellence.
