Campofrío
In order to maintain its position as leader in the meat sector Campofrío decided to re design Finissimas, its star product in the sliced category. We created an innovate design which responded to the new consumer trends and at the same time created a stand alone identity in the sliced category. The product image is an overhead shot which creates a dynamic tension in the pack and the sensation of abundancy. The use of white stands out from the rest of the brands and combines well with muted elegant secondary colours.
