Modernizing one of the European’s most loved brands.
Aoste is market leader in Belgium in the sliced meat category. Striving to keep ahead of consumer habits and the increase in vegeterian and flexetarian demands Aoeste decided to launch a wide range of veggie products.
We worked closely with our client devising key claims, symbols, branding and packaging which clearly reflect Aoste’s commitment to the environment.
To reinforce its positioning the materials used in the packaging are 80% recyclable.
