OFTALMO
OFTALMO
UNIVERSITY
The Ophthalmological
Hub for Growth
Oftalmo University is a multi-format ophthalmology content hub that provides tools to develop and become a professional and prestigious ophthalmologist.
RESEARCH
Brand Diagnosis
Interviews
Territory
Value Proposition
DEFINE
Brand Platform
Naming
Visual Identity
Discourse
IMPLEMENT
Brand Applys
Website
Corporate video
STRATEGIC PLATFORM
The brand was to be manipulated by multiple actors, from faculty, staff, various departments and even students. It had to be simple but perfectly structured and defined so that, regardless of who used it, it would never lose consistency and coherence.
SOLUTION
The brand was to be manipulated by multiple actors, from faculty, staff, various departments and even students. It had to be simple but perfectly structured and defined so that, regardless of who used it, it would never lose consistency and coherence.
VISUAL IDENTITY
The identity must feel technological and be simple enough to be easily managed across locations. It must also have the flexibility to be able to speak in our nerdy and young nature, as well as be attractive and serious enough to talk to big bank corporations.
Examples of templates designed directly by the customer using our base.
The best way to see if a graphic system works is to observe the ease with which the user is able to use it.
It was exciting to see how our client, made up of many parts, was able to work so faithfully with the brand.
